Interactive 3D vs. 360° spins: A revolution in online product display.

How Next-Gen 3D product displays are elevating e-commerce beyond static imagery.

31 oct. 2023

In the ever-evolving world of e-commerce, staying ahead of the curve is essential. Visualising your products effectively can make or break a sale, and the battle between Interactive 3D and traditional 360° spins is a prime example of this. Today, we're going to dive into why Interactive 3D is the way forward, leaving 360° spins in the dust.

Outdated 360° spins: Expensive, time-consuming, and bland


1. Costly production

360° spins, while they do provide some level of product visibility, are notoriously expensive to produce. Capturing multiple images from every angle, editing, and stitching them together is a labour-intensive process. It requires specialised equipment and often a dedicated team, which can quickly add up to significant costs for your business.


2. Time-consuming

Time is money, and the time-consuming nature of 360° spin creation is a significant drawback. Setting up the photoshoots, capturing images, and then post-processing can take days or even weeks. In today's fast-paced online market, waiting that long to showcase your products can be a critical disadvantage.


3. Limited engagement

360° spins offer a somewhat static and uninspiring customer experience. Shoppers can rotate a product but are left wanting more interaction. This limitation fails to engage potential buyers fully, potentially leading to missed conversion opportunities.

Next-Gen interactive 3D: Engaging, fast, customisable, and customer-centric


1. Immersive interaction

Interactive 3D takes product visualisation to a whole new level. With just a few clicks or swipes, customers can rotate, zoom, and inspect photo-real products from every angle. It's an immersive experience that bridges the gap between physical and online shopping, making customers feel more connected to your products.


2. Lightning-fast loading

One of the standout advantages of Interactive 3D is its speed. These experiences load quickly, providing instant gratification to your customers. This means they can explore your products without the frustration of long loading times, significantly improving the overall shopping experience.


3. Customisable Products

Interactive 3D isn't just about showcasing your products; it's about letting customers customise them. They can change colours, materials, and configurations in real-time, giving them a sense of ownership and personalisation that's simply not possible with 360° spins. Plus, Interactive 3D digitisation doesn't require physical photoshoots and inventory management, saving you time and resources while offering a more streamlined and efficient process.

Unmatched visual fidelity with Sprie


The choice is clear: Interactive 3D offers a cost-effective, fast, and engaging customer experience that 360° spins simply can't match. With Sprie, you can harness the power of Interactive 3D and offer your customers unmatched visual fidelity that sets you apart in the market. Ditch the expensive, time-consuming 360° spins and embrace the future of product visualisation with Interactive 3D.

Libérez la puissance de Sprie pour votre entreprise

Découvrez le pouvoir transformateur de la numérisation de bout en bout, de l'intégration transparente, des informations mesurables et de l'infrastructure sécurisée avec Sprie. Rationalisez la visualisation de vos produits, prenez des décisions basées sur les données et hissez votre entreprise vers de nouveaux sommets.