The need for agility: Accelerating operations in the eyewear manufacturing industry
Within the dynamic eyewear market, valued at over $138 billion in 2020, efficiency and adaptability are paramount. Manufacturers are constantly seeking innovative ways to speed up design-to-delivery processes and enhance their engagement with wholesalers. The cutting-edge technologies of 3D product visualisation and virtual try-ons present promising solutions.
Traditionally, the journey from eyewear design conception to the retailer's shelves is a lengthy and complex process. Each stage—from prototyping to production, and finally wholesale—presents potential roadblocks and delays. In the rapidly evolving fashion industry, such delays can cost valuable opportunities.
Traditionally, the journey from eyewear design conception to the retailer's shelves is a lengthy and complex process. Each stage—from prototyping to production, and finally wholesale—presents potential roadblocks and delays. In the rapidly evolving fashion industry, such delays can cost valuable opportunities.
3D twins: A new lens on eyewear manufacturing
3D visualisation offers a fresh perspective and allows manufacturers to create interactive, lifelike 3D models of their products straight from design files, even before physical production begins. This drastic reduction in time-to-market can give eyewear manufacturers the agility they need to keep pace with fast-changing trends. Moreover, instant design adjustments based on feedback from wholesalers or changing market trends eliminates the need for costly reshoots or prototype modifications.
As sustainability becomes increasingly vital, 3D twins can substantially reduce physical waste by minimising the need for physical prototypes. Early adoption of 3D twins is estimated to decrease prototyping costs by up to 60%, signifying significant material and environmental savings.
3D-Enabled video conferencing: The future of B2B communication
Coupling 3D twins and virtual try-ons with video conferencing technology is another stride forward. This powerful combination allows manufacturers to present their new designs to wholesalers in a dynamic and engaging way, simulating a physical sales meeting without leaving the comfort of their offices. These virtual meetings not only facilitate clear and efficient communication but also significantly reduce travel costs and time.
By providing this immersive experience, manufacturers can gain valuable real-time feedback, stirring up interest and anticipation even before the new designs are physically produced.